According to the latest research, most people would not care if 74% of all brands disappeared for good. Why? Because only 3% of UK consumers feel that businesses actually make a meaningful contribution to their quality of life. In this talk, Kelly talks about why businesses and brands that ‘mean something’ to consumers will survive long term and those who don’t will become ‘substitutable’.
How to register?
All of our sessions are free to attend and spaces are allocated on a first come, first served basis. To avoid disappointment, we recommend that you book early using the register link above.