We know you’ve invested a lot in purchasing an exhibition stand. Now it’s time to make sure you get your money’s worth…



Set Goals

Why are you exhibiting? Do you want to introduce a new product, sell an existing one, or simply network? Once you have a clear goal in mind you can set targets and make the most of your exhibiting experience.

First Impressions

We have in excess of 1,500 delegates at the Lincolnshire Business Expo, make sure you that catch their attention and make a first good impression! The businesses that engage most with delegates at business expos are the ones who put the effort in to their exhibition stand. Start planning now, how can you make it stand out from the rest?



Preparation is Key

Take a look at the exhibitors list on the website here. You can scope out competitors as well as potential new clients and then prepare accordingly. We update this on a daily basis as we get exhibitor information through so remember to keep checking back.

Choose Team Members

Put some thought in to who you are going to send to the event. These people are going to be the face of your business and will give delegates their first insight in to who you are and what you do. Choose wisely!



Plan The Follow Up

Don’t forget to plan ahead for the all important follow-up! Perhaps get a follow-up e-shot ready or make time in your diary to contact all of your potential leads individually as soon as possible after the show. With so many exhibitors on the day it can be difficult for delegates to remember everyone they have met, so don’t forget to remind them.

Spread the Word!

Simply put, the more our exhibitors promote the event, the more delegates we get through the door. This means even more businesses you get to promote yourselves to.

Try to send newsletters and post regularly on social media about your stand at the Lincolnshire Business Expo, so that you can tell existing and potential clients to come and see you on the day! Don’t forget to take advantage of the promotional graphics we have made for you , if you need these re-sending just drop us a line.



Highlights from the Lincolnshire Business Expo 2018: